We don’t fall in love with people; but with the idea they represent. The same holds for companies.
We don’t fall in love with people; but with the idea they represent. Once this idea fades in our eyes, so does love.
The same holds true for companies. It’s not just about GenZ or anything related —it’s about how we’ve all changed in the way we relate. We no longer stay in companies out of obligation, job security, or prestige alone. Those drivers still matter; but they’re not enough.
What people crave now is a narrative they can emotionally invest in. A cause they can believe in. A culture where they truly belong.
This idea about love—deeply rooted in existential thought—has been echoed by thinkers like Sartre, Lacan, and de Botton. Love, they say, is not about the other as they truly are, but about the meaning we attach to them. It is projection, hope, and desire wrapped into one compelling story. 📖✨
Loyalty is no longer a given—it’s earned through meaning and sustained love. Just like in relationships, if the story no longer resonates, the connection weakens.
In our era, Corporate Engagement is no longer about retention tactics.
It’s about emotional resonance.
The strongest employer brands are not built on power.
They’re built on purpose.
But this is not just about love. It’s about commitment. And commitment, too, has evolved.
Once upon a time, marriage was a social contract—practical, necessary, transactional. It provided structure, economic survival, and social status.
But as society evolved, so did our expectations.
We began to seek emotional fulfillment, authenticity, and meaningful connection.
Love had to be felt, not just performed.
And the same transformation is now shaking the foundations of how we relate to our workplaces. 🏢
